Data Storage Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
News & Information for Data Storage Professionals
Wednesday, April 16th 
24/7/365 Network Uptime!
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Data Centers
Storage Solutions
Storage Networks
Data Storage Issues
Data Security
DST Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

DST Press Releases

TailoredMail Enhances EmailApptimizer Marketing Tool

TailoredMail Enhances EmailApptimizer Marketing Tool
October 23, 2012 9:15AM


TailoredMail Introduces EmailApptimizer: Turns Email Campaigns into Instant Mobile Touch-Screen Applications -- EmailApptimizer is the first true email marketing and automation solution that increases user-engagement on mobile devices by up to 50 percent.

BMC is redefining the relationship between I.T. and business. Now I.T. can provide easy access to business services, support and applications -- anywhere, anytime, and from any device. Meaning a more efficient business and an even more innovative I.T. Learn more here.

Bellevue, Wash., October 22, 2012 -- TailoredMail, the leader in mobile-optimized email marketing and automation, today announced its new Version 6.0 with EmailApptimizer, an offering which turns emails, landing pages and microsites into instant mobile touch-screen applications. The solution dramatically improves engagement-rates by up to 50 percent, with virtually no additional effort on the marketer's part.

With smartphone and tablet purchases exploding, consumers are reading more of their emails on these devices. In a study of more than 150 million emails over a 12-month period, TailoredMail found the percent of emails being viewed on a mobile device represented 39 percent of the total almost double that of a year ago. However, mobile click-through rates (sometimes referred to as the 'calls-to-action' or 'engagement rates') represented only 12 percent of total - primarily due to poorly-designed/rendered emails and landing pages.

Marketers typically design email marketing campaigns and automation programs for a desktop environment - however, these non-mobile friendly emails simply aren't readable on a smartphone and are frequently ignored or deleted. Additionally, links included in these campaigns often direct the recipient to a non-mobile-ready web page; the vast majority of businesses do not yet have a mobile- friendly company website, nor do they have mobile-friendly landing-pages to support email marketing and lead-nurturing campaigns.

In terms of email optimization, options are limited to hiring expensive, hard-to-find designers/agencies with mobile expertise, and meticulously building mobile-optimized emails and landing-pages from scratch. EmailApptimizer solves this by taking content designed for the desktop, and automatically converting it to an instant touch-screen mobile application complete with elaborate tracking analytics. It also enables marketers the ability to create stand-alone mobile micro-sites without any technical know-how. Built-in features include support of swipe/touch gestures, navigation buttons, mobile forms and profile-centers, location-aware mapping, instant polling, offline viewing, image galleries, archive-search, embedded audio/video, and save-to-home-screen functionality.

"It's slick," said Doug Strohm, president of Tudor Games a leading maker of hands-on sports games, "the first email we send looks great on both desktop PCs and mobile devices. When a customer clicks a link, the newsletter instantly turns into an interactive mobile app full of rich content. Customers engage with it much like any other mobile application they're already familiar with. The tracking and analytics allow us to identify the interests of our customers, and begin great conversational interactions with each subsequent touch."

"We saw this sea-of-change coming over a year ago, and set out to alter the game, if you will, and eliminate this challenge and cost to marketers," said Matt Highsmith, CEO of TailoredMail. "EmailApptimizer automatically detects the mobile device, displays the email in a mobile-optimized layout, and turns click-through landing-pages and microsites into an interactive touch-screen mobile app. Mobile campaign deployment is instantaneous, and engagement rates quickly rise."

With TailoredMail's EmailApptimizer, website tracking, lead scoring, drip-and-trigger design tools, CRM integration, and sales-team publishing and tracking analytics, businesses can now create powerful nurturing campaigns with significantly improved response rates for prospects on mobile devices. TailoredMail's marketing-automation functionality was at the core of a recent 2012 Stevie Award and ClickZ Connected Marketing Award, enabling marketers to dynamically match content to different customer types (sometimes referred to as 'personas'). For example, a single nurturing email campaign (drip-and-trigger) can send different content to prospects based on whether they are at an executive, technical, sales or marketing level. The system adapts to recipients' profiles and interests, creating a more relevant, contextual and engaging communication.

Using TailoredMail, organizations can more strategically communicate with subscribers, prospects and customers, along with tracking their behavior to deliver a much more personalized experience on any device-a must in today's economic climate.

About TailoredMail (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  How To Beat the Heartbleed Bug
  Google Proudly Scans Your Gmail
  VMware Rolls Out DR-as-a-Service
  NSC Backs Disclosing Vulnerabilities
  Heartbleed Flaw Affects Hardware

 Technology Marketplace

Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
BMC's I.T. solutions unleash the power of your business
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
Barium Ferrite (BaFe) is the future of tape.
 
Enterprise Hardware
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
Barium Ferrite (BaFe) is the future of tape.
 
Enterprise I.T.
BMC's I.T. solutions unleash the power of your business
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
How To Beat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
After Heartbleed, OpenSSL Calls for More Support
The president of the OpenSSL Foundation says more support is needed from companies and governments that use its software so that it can better spot and fix flawed pieces of code such as Heartbleed.
 
NSC Backs Disclosing Software Vulnerabilities
Disclosing vulnerabilities in commercial and open source software is in the national interest and shouldn't be withheld unless there is a clear need, says the National Security Council.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 million, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 
CTIA Caves, Volunteers Kill Switch Plan
After bucking against the concept of a smartphone kill switch, the CTIA just announced the “Smartphone Anti-Theft Voluntary Commitment” to thwart smartphone thefts in the U.S.
 
Is Amazon Launching a 3D Smartphone?
Once known for selling books on an e-commerce platform, Amazon is now a bona fide hardware maker -- and it's reportedly rolling out an innovative smartphone with a 3D screen.
 

Navigation
Data Storage Today
Home/Top News | Data Centers | Storage Solutions | Storage Networks | Data Storage Issues | Data Security | DST Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 Data Storage Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.