Data Storage Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
News & Information for Data Storage Professionals
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Sunday, April 20th 
24/7/365 Network Uptime!
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Data Centers
Storage Solutions
Storage Networks
Data Storage Issues
Data Security
DST Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Data Security

Judge OKs $22.5 Million FTC Fine on Google

Judge OKs $22.5 Million FTC Fine on Google
November 20, 2012 11:14AM

Bookmark and Share
"I think this is too small to change behavior," said analyst Rob Enderle of the FTC's $22.5 million privacy fine against Google. "Amounts like this are easily fit in the cost of doing business for a company of this size. It likely needs to be two magnitudes bigger to convince the company to change behavior." A judge has OK'd the fine against Google.

BMC is redefining the relationship between I.T. and business. Now I.T. can provide easy access to business services, support and applications -- anywhere, anytime, and from any device. Meaning a more efficient business and an even more innovative I.T. Learn more here.

A federal judge has agreed to a $22.5 million settlement in the Federal Trade Commission's case against Google for tinkering with Apple's Safari browser to make it easier to track users' activity via mobile ads.

The fine is the toughest ever leveled by the government watchdog agency, but not the first slap against the Mountain View, Calif-based technology giant.

The two sides agreed to the settlement in August, after an investigation into code that allowed Google to bypass Apple's privacy settings on its browser for the iPhone and iPad. This was accomplished by adding +1 Google -- recommendations to ads produced by Google's DoubleClick ad agency, which cleverly allowed Safari to accept cookies, snippets of data. The code was discovered by a Stanford University researcher who reported his findings to The Wall Street Journal.

'News to Us'

Google said it didn't know its code was having that effect on computers and immediately discontinued the code after the Journal's report.

Members of Congress demanded an investigation, and the FTC said Google had violated an October 2011 settlement in which it promised to behave itself on privacy issues. The tracking code was a misrepresentation to consumers regarding Google's privacy policies, the FTC said.

""The record-setting penalty in this matter sends a clear message to all companies under an FTC privacy order," said Jon Leibowitz, chairman of the FTC. "No matter how big or small, all companies must abide by FTC orders against them and keep their privacy promises to consumers, or they will end up paying many times what it would have cost to comply in the first place."

The fine is a huge jump from the $25,000 fine leveled by the FTC just last April because of personal data obtained by the company's Street View cars, which capture images for Google Maps, obtained from Wi-Fi routers.

But some say the fine is still too paltry for Google to feel it. Google earns $22.5 million about every four hours, according to an estimate by the group Consumer Watchdog.

Europe Is Tougher

"I think this is too small to change behavior," said consultant Rob Enderle of the Enderle Group. "Amounts like this are easily fit in the cost of doing business for a company of this size. It likely needs to be two magnitudes bigger to convince the company to change behavior. Fines this low are little more than a small annoyance."

Enderle noted that it took a fine of $1.44 billion against software giant Microsoft leveled by the European Union before the company changed its licensing practices.

"The EU has been far more effective than the U.S. of late addressing bad corporate behavior," Enderle told us.

In addition to the fine, the order also requires Google to disable all the tracking cookies it had said it would not place on consumers' computers.

Tell Us What You Think
Comment:

Name:



 Data Security
1. Heartbleed Exploit Could Cost Millions
2. Michaels: Nearly 3M Cards Breached
3. Malware Targets Facebook Users
4. IBM Adds Disaster Recovery to SoftLayer
5. How To Beat the Heartbleed Bug




 Most Popular Articles
1. Intel Bets on Cloudera for Big Data Analytics
2. SAP HANA Data Warehouse App Gets Faster Analytics
3. California DMV Investigates Possible Security Breach
4. Fast Seagate 6 TB Drive Offered for Enterprise Data Centers
5. Resetting All Passwords Now May Be Worst Heartbleed Fix


Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Heartbleed Exploit Could Cost Millions
  Michaels: Nearly 3M Cards Breached
  Malware Targets Facebook Users
  IBM Adds Disaster Recovery to SoftLayer
  How To Beat the Heartbleed Bug

 Technology Marketplace

Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
BMC's I.T. solutions unleash the power of your business
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise I.T.
BMC's I.T. solutions unleash the power of your business
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
Data Storage Today
Home/Top News | Data Centers | Storage Solutions | Storage Networks | Data Storage Issues | Data Security | DST Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 Data Storage Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.