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Storage Networks

HP's Newest Puzzle Piece: The Cloud

HP
April 11, 2012 11:08AM

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The cloud segment is especially crucial for HP, which is rolling out its Converged Cloud. HP has been hurt by the declines in the overall PC and printing arenas -- two of HP's core competency segments, said analyst Laura DiDio. As she sees it, HP's decision to launch the new HP Converged Cloud service can offset some of those declines.

Forrester Research Inc., Report from AT&T: As employees bring a wide range of devices to work, 54% of companies are turning to Bring-Your-Own-Device programs. The result: rising productivity, efficiency, and even morale. But can the obvious benefits justify the hidden costs and challenges? Find out by clicking here.

Amazon may not have seen this one coming. With Google getting so much attention for cloud Relevant Products/Services services, Hewlett-Packard's new cloud play seemingly came out of proverbial left field.

HP announced its Converged Cloud on Tuesday, taking a hybrid delivery approach with a portfolio based on a common architecture Relevant Products/Services spanning traditional IT, private, managed and public clouds. The company is targeting the enterprise Relevant Products/Services in its move to extend the power of the cloud.

HP focused on three pillars with its Converged Cloud: choice, confidence and consistency. Choice comes through an open, standards-based approach supporting multiple hypervisors, operating systems and development environments. HP is offering its management Relevant Products/Services and security offering to drive confidence, and consistency comes through a single, common architecture.

Running Unapproved Cloud Solutions

HP commissioned research that reveals organizations are undergoing major shifts in how services are delivered. HP's studies also highlight how cloud offerings are increasingly being sourced without IT department approvals.

Specifically, the survey indicated that nearly half of enterprises had departments running non-IT-sanctioned cloud solutions. A full 18 percent indicated they were unsure. With the projected use of private and public cloud models doubling by 2020, HP said successful organizations will need to find a way to embrace these solutions without adding more complexity and risk to their environments.

With all this in mind, HP is rolling out new Converged Cloud offerings. The first in the portfolio is HP Public Infrastructure as a Service. This will debut as a public beta on May 10. The solution offers on-demand compute instances or virtual Relevant Products/Services machines, scalable online storage Relevant Products/Services capacity and accelerated delivery of cached content to end users. HP will also roll out a relational database for MySQL and a block storage service that supports movement of data Relevant Products/Services from one compute instance to another on May 10.

A Crucial Segment for HP

We caught up with Laura DiDio, principal analyst at Information Technology Intelligence Consulting, to get her take on HP entering a market that Amazon has pushed so hard to dominate. As she sees it, HP's decision to launch the new HP Converged Cloud service comes as no surprise and makes perfect sense. (continued...)

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Based on your interest in this article, here's something that may be of interest to you also:

Recommended Reading: Search & Destroy: Why You Can't Trust Google Inc. Synopsis: This is the other side of the Google story. In Search & Destroy, Google expert Scott Cleland, shows that the world's most powerful company is not who it pretends to be. Google pretends to be a harmless lamb, but chose a full-size model of a Tyrannosaurus Rex as its mascot. Beware the T-Rex in sheep's clothing.

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