Data Storage Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
News & Information for Data Storage Professionals
Welcome to the new I.T.
One that streamlines service delivery
Learn how with new I.T. from BMC

Discover it here: www.bmc.com
Wednesday, April 16th 
24/7/365 Network Uptime!
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Data Centers
Storage Solutions
Storage Networks
Data Storage Issues
Data Security
DST Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

DST Press Releases

Blueocean Acquires Data Integration Firm Cognicient

Blueocean Acquires Data Integration Firm Cognicient
February 18, 2014 8:21AM


Blueocean Market Intelligence Brings LINK Solution to Enterprises with Cognicient Acquisition, Bridging Data Management and Insights Gap -- Solution provides a superior combination of software and services that Fortune 500 companies require in Big Data era

BMC is redefining the relationship between I.T. and business. Now I.T. can provide easy access to business services, support and applications -- anywhere, anytime, and from any device. Meaning a more efficient business and an even more innovative I.T. Learn more here.

SEATTLE, Feb. 18, 2014 -- Global research and analytics firm Blueocean Market Intelligence announced today it finalized an acquisition agreement with Cognicient, a leading market research technology provider specializing in data integration. The acquired assets include intellectual property and key staff. This acquisition enables Blueocean to bring its LINK solution to enterprise companies, a powerful combination of sophisticated data management software and intelligence services, both crucial in today’s data-rich world.

The Cognicient acquisition coincides with a significant industry shift, says Blueocean Market Intelligence CEO Kumar Mehta, Ph.D., addressing a growing gap in the management of structured and unstructured data, and the ability for businesses to analyze and extract useful insights that lead to informed decision-making and better business performance.

“Following the year of Big Data, 2014 will be about integrating numerous sources and formats of information into a single holistic view,” said Mehta. “Until now, no other research and analytics firm has had the in-house abilities to effectively house and manage all types of data, and also provide the necessary insights services to support a data-oriented marketing strategy.”

The LINK software suite from Cognicient enables businesses to create a single, real-time repository of data, regardless of the agency, software or language used in the collection. It aggregates information together in a meaningful way so comparisons can be made between the data and artificial barriers that normally exist are broken down. Leading global brands have leveraged the flexible LINK suite to organize, mine and unite all types of data, from market research and business intelligence to syndicated, social, sales and transactional.

“Blueocean Market Intelligence’s analytics expertise combined with Cognicient’s advanced data management and reporting system will enable marketing managers worldwide the ability to integrate and leverage all of their data assets to generate a true 360 view of their customers,” said Mehta.

Blueocean Market Intelligence will host a live demo webinar on Tuesday, March 25 at 9 a.m. PDT to introduce enterprises to the features and benefits of the LINK solution. To register visit https://www3.gotomeeting.com/register/531731654.

As part of the acquisition, Cognicient’s chief executive officer, Mike Page, will join Blueocean Market Intelligence as vice president -- client services and technology at the company’s new office in London, which opens this month. Page will direct Blueocean Market Intelligence’s European business while also supervising the company’s technology solutions worldwide.

“I am thrilled to join forces with Blueocean Market Intelligence to help businesses truly maximize their research and analytics investments,” said Page. “Too many companies are failing to integrate and make effective use of the data they already have. Basic collection is simply not enough. Companies that focus on information synthesis and generating triangulated insights to solve complex business problems will edge out their competitors.”

Page has 18 years of experience in the market research industry, specializing in the implementation of new technologies and methods. Over the course of his career, he has held various senior positions including director of operations for Synovate, global account director with SPSS and head of Research Technology worldwide for Research International.

For more information, visit www.blueoceanmi.com.

About Blueocean Market Intelligence (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Google Updates Gmail Terms of Service
  VMware Rolls Out DR-as-a-Service
  Tips To Defeat the Heartbleed Bug
  NSC Backs Disclosing Vulnerabilities
  Heartbleed Flaw Affects Hardware

 Technology Marketplace

Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
BMC's I.T. solutions unleash the power of your business
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
Barium Ferrite (BaFe) is the future of tape.
 
Enterprise Hardware
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
Barium Ferrite (BaFe) is the future of tape.
 
Enterprise I.T.
BMC's I.T. solutions unleash the power of your business
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Tips To Defeat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
NSC Backs Disclosing Software Vulnerabilities
Disclosing vulnerabilities in commercial and open source software is in the national interest and shouldn't be withheld unless there is a clear need, says the National Security Council.
 
Heartbleed Flaw Affects Hardware, Too
It appears the Heartbleed security bug affects not just Web sites, but also the networking equipment that connects businesses and homes to the Net, including Cisco and Juniper's equipment.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Is Amazon Launching a 3D Smartphone?
Once known for selling books on an e-commerce platform, Amazon is now a bona fide hardware maker -- and it's reportedly rolling out an innovative smartphone with a 3D screen.
 
Review: S5 Features Useful, Less About Gimmicks
There's a lot to like about Samsung's new Galaxy S5 smartphone -- among them, its relative lack of features. Samsung chose to focus on features people might actually want, not gimmicks.
 
Analyst: Samsung Galaxy S5 Won't Sway iPhone Lovers
The Samsung Galaxy S5 hits store shelves on Friday and the reviews are starting to pour in. The question is: Can the latest in the Galaxy line grab more market share from Apple’s iPhone?
 

Navigation
Data Storage Today
Home/Top News | Data Centers | Storage Solutions | Storage Networks | Data Storage Issues | Data Security | DST Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 Data Storage Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.