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Cloud & Virtualization

Salesforce's Do.com Builds Out Productivity Ecosystem

Salesforce
February 14, 2013 10:14AM

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"This is a very low-cost platform," said analyst Brad Shimmin about Do.com. "That's the way it is thanks to Google and a host of smaller players, including what was Yammer before the acquisition, to drive down the price....For companies that don't have the money to invest in on-premises resources, it's a very compelling use case."

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A Competitive Jungle

We caught up with Brad Shimmin, an analyst at Current Analysis, to get his take on the Do.com upgrades. He told us the new integrations illustrate the power of a platform as a service like Force.com, which enables vendors like Salesforce and its partners to add value to cloud-based applications.

"This is a very low-cost platform. That's the way it is thanks to Google and a host of smaller players, including what was Yammer before the acquisition, to drive down the price of collaborative cloud-based applications to cater to the mid-market," Shimmin said. "For companies that don't have the money to invest in on-premises resources, it's a very compelling use case and a very compelling business model that Salesforce is capitalizing upon here."

Do.com's challenge: It's a jungle out there in this cloud-based services space. Do is going up against the likes of Microsoft Relevant Products/Services, Google, IBM and many other vendors seeking to capitalize on the cloud market for mid-sized collaboration.

"It looks like Do.com is hitting all the right notes in terms of the feature set for small enterprises looking to quickly provision users into a system, get them up and running, then integrate that solution into their existing line of business solutions," Shimmin said.

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Dan Schoenbaum:

Posted: 2013-02-19 @ 9:08am PT
Great article! This news is especially exciting to me because Do.com's integration with Google Drive and Dropbox further validates the increasing market demand for enterprise collaboration tools. After reading this piece, I think you may be interested in learning a little more about the company I run, Teambox (https://teambox.com), a cloud collaboration platform provider. Much like Do.com, Teambox is helping transform productivity for global businesses with a single cloud-based platform that aggregates best-of-breed tools like Box, Dropbox, Google Drive and Gmail to enable users to seamlessly move between projects to get more done from any device anywhere. The only difference is, we've been doing this for over 18 months. In addition to file sharing, Teambox features include tasks, notes, conversations, group chat, calendaring and gantt charts. Teambox also integrates our API with numerous solutions so users are able to easily migrate apps they currently use into the Teambox platform. Do.com's news of their integration with Dropbox and Google Drive is great validation for the market strategy Teambox has been executing over the last 18 months. I hope you come check out our product (https://teambox.com) and please feel free to contact us if you have any questions.

Best, Dan Schoenbaum, CEO of Teambox

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