Forrester Research Inc., Report from AT&T:
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Manchester, NH, September 18, 2012 -- Scribe's partnership with ON24 will help the industry-leading virtual events company integrate its product platform with Salesforce .com CRM without having to devote time and resources to building their own custom integration solution.
The global market leader, ON24 provides webcasting and virtual event solutions for organizations in technology, publishing, life sciences and financial services. Primary applications range from lead generation to sales enablement and virtual trade shows.
The choice of the Scribe Online platform enables ON24's clients to seamlessly integrate their webcasts and virtual events with Salesforce.com, empowering them to synchronize leads generated by these webcasts with CRM. This integration helps ON24 clients to get the most out of their ON24-powered webcasts by transferring the associated lead information to Salesforce.com, thus allowing them to have one central CRM system for tracking sales opportunities, rather than two separate reporting systems.
"The functionality and ease of use of the Scribe Online Platform allow us to react quickly to customer requests without having to devote our resources to custom-building an integration with Salesforce," says Tom Masotto, vice president of product management for ON24. "Increasingly, enterprises are looking to have Salesforce be the central repository for all their contact and lead information. Scribe enabled us to implement the Salesforce integration in less than two months."
The integration allows ON24 to more tightly couple vital customer information gathered during virtual events with the reporting features built into ON24, giving its customers a single point of access to the data they need. Having a partner like Scribe handle the connections offers a way for ON24 to "future-proof" their Salesforce integration by offloading the difficult task of keeping up with advances and revisions in the SFDC product to a trusted partner like Scribe, which has a track record of providing SaaS integrations that just work.
The quick and reliable integration process has prompted ON24 to initiate plans to leverage Scribe's wide variety of additional connectors to offer its clients integrations with the growing number of other CRM and other marketing automation platforms. Additionally, as ON24 extends its integration with Salesforce, they will be able to offer clients additional metrics about their webcasts and virtual events, such as whether attendees asked questions or engaged with hosts or each other.
"We are delighted that ON24 has selected Scribe as their partner for data integration," said Roger Hodskins, vice president of strategic alliances at Scribe. "The ON24 connector provides Scribe and Salesforce.com users with a powerful solution for enhancing their insights into customers and prospects."