Data Storage Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
News & Information for Data Storage Professionals
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Wednesday, April 16th 
24/7/365 Network Uptime!
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Data Centers
Storage Solutions
Storage Networks
Data Storage Issues
Data Security
DST Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Hardware

Apple Cuts Price of Some MacBooks, Upgrades Others

Apple Cuts Price of Some MacBooks, Upgrades Others
February 13, 2013 4:19PM

Bookmark and Share
One way Apple is revving up interest in Macs is by slapping a "Made in the USA" label on some of them. As President Obama noted in his State of the Union Address (with Apple CEO Tim Cook in the audience), Apple will soon resume making some Macs here in a $100 million venture, though it remains to be seen which models and what kind of volume.

Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.

Did you know that Apple still makes computers? It may be easy to forget that the company now best known for the iPhone (its top revenue generator), iPad and iPods has put tens of millions of Macintosh computers in American homes since 1984 and continues to do so.

But everything seems to become less cool as it pushes 30, and so Apple -- like other manufacturers -- needs to add some sex appeal to what was once its signature product, particularly the seemingly flagging MacBook line, to keep up sales in a world rapidly shifting to ultra-portable devices like tablets and super-capable smartphones.

Cheaper and Faster

The Cupertino, Calif.-based technology giant announced Wednesday that it was knocking $200 off the price of its 13-inch MacBook Pro with Retina display, which it calls the "highest-resolution notebook ever." The 128-gigabyte model now sells for $1,499, and the 256-GB model is $1,699. The 256-GB, 13-inch MacBook Air is also dropping by $100, to $1,399.

The price stays the same for the 15-inch models, but Apple is packing more power into them: a 2.4 GHz processor for the 256-GB model and a 2.7 GHz processor for the 512-GB model, which goes for $2,199. That's up from 2.3 GHz and 2.6 GHz processors, respectively.

Price reductions typically signal that Apple is about to introduce a successor line of products.

Overall Apple was third in U.S. computer sales in the fourth quarter of 2012, after Hewlett-Packard and Dell, with 12.3 percent of the market, up about 5 percent from the same quarter of 2011, according to Gartner.

But another firm, IDC Research, said Mac sales were essentially the same in that quarter as the 2011 fourth quarter and down sequentially from the third quarter. The NPD Group said sales of MacBooks dropped 6 percent during the holiday season, and overall Mac sales -- including MacBooks and desktops -- were down 22 percent in the last quarter of 2012, with 4.1 million sold, according to Apple.

"Yes, tablets are cutting into PC sales -- for Apple and everyone else," said consumer devices expert Avi Greengart of Current Analysis.

Given the phenomenal success of the iPad, we asked Greengart if he sees Apple eventually creating a device like Microsoft's Surface, which can be used as both tablet and laptop/netbook.

"I do not see a hybrid Mac/iPad on the immediate horizon," he replied. "Apple prefers to create separate products optimized for different usage scenarios. However, I can imagine a future in which Apple adds touch to the Mac, simply because Apple is teaching consumers to touch every screen in sight -- try getting a 3-year-old who grows up with an iPad NOT to touch your laptop screen. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



 Hardware
1. Online Access for the Deaf and Blind
2. Vaio Fit Battery Danger Forces Recall
3. Drop in Global PC Shipments Slows
4. Fast Seagate 6 TB Drive for Data Center
5. Broadcom Upgrades Its SDN Hardware




 Most Popular Articles
1. Intel Bets on Cloudera for Big Data Analytics
2. SAP HANA Data Warehouse App Gets Faster Analytics
3. Best of Interop 2014 Finalists Announced
4. Nearly Half of Enterprises Adopting Cloud, Study Finds
5. California DMV Investigates Possible Security Breach

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Google Proudly Scans Your Gmail
  VMware Rolls Out DR-as-a-Service
  Tips To Defeat the Heartbleed Bug
  NSC Backs Disclosing Vulnerabilities
  Heartbleed Flaw Affects Hardware

 Technology Marketplace

Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
BMC's I.T. solutions unleash the power of your business
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
Barium Ferrite (BaFe) is the future of tape.
 
Enterprise Hardware
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
Barium Ferrite (BaFe) is the future of tape.
 
Enterprise I.T.
BMC's I.T. solutions unleash the power of your business
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Tips To Defeat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
NSC Backs Disclosing Software Vulnerabilities
Disclosing vulnerabilities in commercial and open source software is in the national interest and shouldn't be withheld unless there is a clear need, says the National Security Council.
 
Heartbleed Flaw Affects Hardware, Too
It appears the Heartbleed security bug affects not just Web sites, but also the networking equipment that connects businesses and homes to the Net, including Cisco and Juniper's equipment.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Is Amazon Launching a 3D Smartphone?
Once known for selling books on an e-commerce platform, Amazon is now a bona fide hardware maker -- and it's reportedly rolling out an innovative smartphone with a 3D screen.
 
Review: S5 Features Useful, Less About Gimmicks
There's a lot to like about Samsung's new Galaxy S5 smartphone -- among them, its relative lack of features. Samsung chose to focus on features people might actually want, not gimmicks.
 
Analyst: Samsung Galaxy S5 Won't Sway iPhone Lovers
The Samsung Galaxy S5 hits store shelves on Friday and the reviews are starting to pour in. The question is: Can the latest in the Galaxy line grab more market share from Apple’s iPhone?
 

Navigation
Data Storage Today
Home/Top News | Data Centers | Storage Solutions | Storage Networks | Data Storage Issues | Data Security | DST Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 Data Storage Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.