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Q&A: Enterprise Social Software Strategies

Q&A: Enterprise Social Software Strategies
June 19, 2012 10:01AM

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We spoke with Heidi Ambler, IBM's director of social software to learn more about the enterprise social software world, and to ask her advice for organizations interested in becoming strategically more social. Ambler points out that being a successful 'social business' means using social networking just like any other tool to be more effective.

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How can a business, large or small, make the transition to being more social?

In order to be a successful social business, an organization must promote a business culture of transparency and trust. It must work to encourage a culture of sharing, which ultimately helps employees collaborate and find and share information faster.

Success requires promoting a work environment that thrives on sharing information. Consider instituting guidelines for business social networking which showcases the organization's interest and dedication to social collaborating.

Do you have any closing suggestions for enterprises making the leap to become more social?

Social business is a strategic approach to shaping a business culture, highly dependent upon transparency and trust from executive leadership.

The corporate strategy for being a successful social business has to include business process design, risk management, leadership development, financial controls, and the use of business analytics to assess effectiveness.

A key part of the solution is ensuring your business leaders are engaged and on board from the beginning. Social business success needs to be considered as a strategic imperative to really transform an organization.

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