Data Storage Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
News & Information for Data Storage Professionals
Barium Ferrite (BaFe):
Higher Capacity, Superior
Performance, Longer Archival Life

www.thefutureoftape.com
Thursday, April 24th 
Next Generation Data Center Is Here!
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Data Centers
Storage Solutions
Storage Networks
Data Storage Issues
Data Security
DST Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

DST Press Releases

Neolane Extends SoLoMo Marketing

Neolane Extends SoLoMo Marketing
December 18, 2012 12:57PM


Neolane Extends SoLoMo Marketing with Unique Capabilities to Capitalize on Facebook Open Graph Data -- Neolane Social Marketing Enhancements Enable Companies to Further Optimize Cross-Channel Campaigns by Leveraging Customer Knowledge from Facebook

BMC is redefining the relationship between I.T. and business. Now I.T. can provide easy access to business services, support and applications -- anywhere, anytime, and from any device. Meaning a more efficient business and an even more innovative I.T. Learn more here.

Conversational marketing technology provider Neolane announced enhancements to Neolane Social Marketing, an application in Neolane's marketing technology platform. Now marketers can take advantage of Facebook's Open Graph to obtain real-time customer information and integrate it directly into their marketing database. These unique capabilities allow brands to glean greater insight into consumer interests and behaviors that can power more personalized experiences across the full range of marketing channels. Facebook Open Graph allows its users to tell a story about their lives through the applications they use.

The ability to use Open Graph data extends Neolane's Social, Local and Mobile (SoLoMo) marketing capabilities, which allow brands to engage connected consumers with real-time, location-based offers consistently across a growing spectrum of channels and devices. Neolane is the only cross-channel marketing solution currently able to use Open Graph data to improve one-to-one, personalized communications through integration with its marketing datamart.

By transparently collecting users' actions on Facebook (i.e., music listened to, videos viewed, articles shared and check-ins made) through social opt-in, via Facebook Connect or Facebook applications, brands can provide their customers and prospects with more targeted offers and tailored experiences based on improved understanding of their needs and behaviors.

"Each month through Facebook applications, 25 million people share their music preferences, 16 million share videos they have viewed, and 30 million share the articles they have read. However, many marketers are still unable to integrate this data into their existing marketing systems to improve customer communications," said Stephane Dehoche, president and CEO, Neolane. "This customer and prospect data is a tremendous, untapped asset that marketers can't afford to ignore. By collecting users' actions through Open Graph, Neolane allows marketers to utilize this real-time information to deliver personalized cross-channel experiences that increase sales and build loyalty."

Adding Value to Marketing Campaigns

To better understand how this process works, consider the following example: "Brand X" offers its mobile application users the ability to receive geolocalized deals as a function of their check-ins on Facebook. To enable this feature, users have to opt-in with a "Facebook Login" that allows the mobile app to gather their geolocation. This also allows the app to gather additional information on the user like age, gender and email.

After that, every time a user checks-in on Facebook, Neolane is notified and is able to push a fully personalized offer through "Brand X's" mobile application. Additionally, "Brand X" can also send personalized emails. As a result, "Brand X" immediately has a more tailored line of communications to the user. Moving forward, message content can be personalized to the individual, with specific messaging reactions easily gathered and measured by "Brand X." (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



 DST Press Releases
1. Pipelinersales Expands Exec Team
2. Internet of Things Webinar Launches
3. Ponemon: Organizations Under Siege
4. CorvisaCloud Unveils SMS Platform
5. DB Networks Named 'Hot Company'


Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  IBM Targets Big Data with Power8 Line
  Fund Seeks To Head Off Heartbleeds
  Lessons from Verizon's Threat Report
  Officials Reveal Microsoft Data Center
  Verizon Report Exposes Cyberthreats

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Tech Giants Fund Initiative To Prevent Future Heartbleeds
Can more funding prevent Heartbleed vulnerabilities in future open-source software? A new Core Infrastructure Initiative at the Linux Foundation is attempting to find out.
 
What Verizon's Data Breach Report Can Teach Enterprises
It’s probably not a jaw-dropper, but cyberespionage is officially on the rise. And the use of stolen or misused credentials is still the leading way the bad guys gain access to corporate information.
 
Top Cyberthreats Exposed by Verizon Report
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Navigation
Data Storage Today
Home/Top News | Data Centers | Storage Solutions | Storage Networks | Data Storage Issues | Data Security | DST Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 Data Storage Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.