Data Storage Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
News & Information for Data Storage Professionals
Riverbed Stingray in AWS
The only full-featured ADC
available for Amazon EC2 today

www.riverbed.com
Thursday, May 23rd 
Introducing Simpana® 10 software
Home
Data Centers
Storage Solutions
Storage Networks
Data Storage Issues
Data Security
Enterprise I.T.
DST Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Advertisement

Business Briefing

Google To Rethink Nexus Q, Gives It Free to Early Adopters

Google To Rethink Nexus Q, Gives It Free to Early Adopters
August 1, 2012 3:18PM

Bookmark and Share
The Android 4.0-powered Google Nexus Q was introduced at Google's I/O developer's conference in San Francisco in June with a $300 price and allows people to point their Android-powered devices at the Google Nexus Q and transmit movies, songs or other media. It is similar in design to Apple TV, but that set-top box is far cheaper, at $99.

CommVault is a data and information management software company dedicated to providing organizations worldwide with a radically better way to manage data and information. Their unique Solving Forward philosophy allows them to deliver complete solutions with infinite scalability and unprecedented control over data and costs. Be among the first to experience Simpana 10 software. Click here now.

If you're itching to get your hands on Google's spherical Nexus Q media streaming device, you're in for a letdown. Google has stopped taking orders for it.

But if you're one of the lucky few who ordered it early, you're in for a pleasant surprise: It will arrive without a bill.

Just Take It

Google this week sent out notices to those early adopters to let them know the device is still on its way, gratis.

"When we announced Nexus Q at Google I/O, we gave away devices to attendees for an early preview," read the notice posted by several recipients on Google+. "The industrial design and hardware were met with great enthusiasm. We also heard initial feedback from users that they want Nexus Q to do even more than it does today. In response, we have decided to postpone the consumer launch of Nexus Q while we work on making it even better."

"To thank you for your early interest, we'd like to extend the Nexus Q preview to our pre-order customers and send you a free device."

But those visiting the former order page at Google Play, the technology giant's online store (formerly the Android Relevant Products/Services Market) will get this notice: "The Nexus Q is coming soon. Sign up to get the latest news directly from Google."

The Android 4.0-powered device was introduced at Google's I/O developer's conference in San Francisco in June with a $300 price and allows people to point their Android-powered devices at the Q and transmit movies, songs or other media to devices connected by cords, Wi-Fi Relevant Products/Services or Bluetooth.

It is similar in design to Apple TV, the set-top box that also streams content but is far cheaper, at $99 for the latest model.

Too Much Coin

Michael Inouye, a digital home analyst at ABI Research, said Google was wise to delay the Q's distribution because the device was overpriced.

"The concept of the Nexus Q makes sense -- namely reinforcing and complementing Google's ecosystem by supporting YouTube and Google Play," Inouye told us. "Apple has a similar arrangement with its Apple TV, iTunes, iOS, and computing products. The key difference however rests with the number of third-party services like Netflix, Hulu Plus, YouTube, MLB, etc. that the Apple TV supports -- plus the STB also costs $200 less. Others like Roku offer even less expensive alternatives and more content than the Nexus Q."

Inouye adds that while it makes sense to market a complementary device to Android smartphones and tablets, the limited feature set was still a major setback.

"Some might argue that the ability to power speakers (integrated amp) brought the Nexus Q closer to a docking station, which can cost in excess of $300," he said. "But the main premise/value still targeted video, which like Google TV was too limited."

Some of those posting about the Nexus Q on Google+ wondered if the reboot of the Nexus Q would mean new hardware or just new software Relevant Products/Services, so those who have the prototype could eventually upgrade.

Based on your interest in this article, here's something that may be of interest to you also:

Recommended Reading: Search & Destroy: Why You Can't Trust Google Inc. Synopsis: This is the other side of the Google story. In Search & Destroy, Google expert Scott Cleland, shows that the world's most powerful company is not who it pretends to be. Google pretends to be a harmless lamb, but chose a full-size model of a Tyrannosaurus Rex as its mascot. Beware the T-Rex in sheep's clothing.

Tell Us What You Think
Comment:

Name:

Advertisement



 Business Briefing
1. Blue Coat Beefs Up Big Data Security
2. Armageddon for Phone-Maker HTC?
3. Tumblr Buy Fraught with Challenges
4. Facebook Aims To Be Ad Colossus
5. Seamless and GrubHub Join Forces


advertisement


 Most Popular Articles
1. Half of Companies To Mandate BYOD by 2017, Gartner Says
2. Best of Interop Award Winners Announced
3. Novell Filr Offers IT-Friendly Dropbox Alternative
4. BitTorrent Offers Alpha of P2P File-Syncing App
5. 75% of Breaches Financially Motivated, 20% Are Espionage


advertisement

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Nvidia GPU Boosts Citrix XenDesktop
  Security Alert: New Trojan Attacking
  Blue Coat Beefs Up Big Data Security
  Backing Up Is Hard To Do, Yet Critical
  Dell Kills Its In-House Public Cloud

 Technology Marketplace

BYOD & MDM
Forrester Research Inc., Report: BYOD from AT&T. Make everyone more efficient.
 
Cloud & Virtualization
Brocade technologies help enable the full benefits of virtualization.
Riverbed Stingray Traffic Manager on Amazon Web Services
 
Contact Centers
Unlock the potential in your people with Microsoft Dynamics
Unlock the potential in your people with Microsoft Dynamics
 
Customer Service
Unlock the potential in your people with Microsoft Dynamics
Unlock the potential in your people with Microsoft Dynamics
 
Data Security
Simpana® 10 software: an exponential leap forward
 
Data Storage
Brocade makes it easier to deploy, manage, and scale networks.
 
Enterprise Software
Simpana® 10 software: an exponential leap forward
 
Hardware
Rugged and reliable Panasonic Toughbook® mobile computers.
 
Laptops & Tablets
Rugged and reliable Panasonic Toughbook® mobile computers.
 
Mobile Gadgets
Rugged and reliable Panasonic Toughbook® mobile computers.
 
Network Security
Brocade makes it easier to deploy, manage, and scale networks.
 
Navigation
Data Storage Today
Home/Top News | Data Centers | Storage Solutions | Storage Networks | Data Storage Issues | Data Security | Enterprise I.T.
DST Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2013 Data Storage Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.