Verizon Wireless is expanding its Private IP services for businesses, by combining it with its 4G LTE network . The company said the new offering will provide a widely available, highly secure , broadband platform for companies.
The new Private IP Wireless, available from Verizon's Enterprise Solutions division, is targeting the delivery of corporate access and applications to mobile workers, and is intended to support the growing needs of machine-to-machine communication. Targeted markets include health care, energy, and public safety systems.
'New Connected Enterprise'
Kerry Bailey, senior vice president and chief marketing officer of Enterprise Solutions, said in a statement that the "new connected enterprise " could use the Private IP services as a "reliable backup solution for ATMs or as a primary network solution for mobile video collaboration ."
Verizon said it was working with strategic partners to develop industry-specific applications for machine-to-machine communications, also described as the "Internet of things."
The company pointed to possibilities in the transportation sector, where its private network can help trains run safely and maintain their schedules with minimal human oversight, or where cars can become traveling communications centers for their occupants.
In the media and entertainment industries, broadband private network apps include what the company described simply as "new remote broadcasting opportunities," as well as a new era of connected and engaging digital signage.
Retailer applications include functioning as transactional support and as a backup for distributed locations. For companies with vending machines, the machines could use the Private IP network to alert distributors when they're out of products, as well as transmit data about customers' choices.
'Backup, Not as a Primary Service'
Current Analysis' Larry Hettick said he expected businesses would look to the Private IP wireless service "as a backup, not as a primary service," primarily because of the cost structure. (continued...)