Magic launches Global 'Integration' Channel Partner program - scales for Rapid Growth -- New structure and key appointment addresses the growing integration opportunity due to digital transformation, the move to the cloud and the deployment of IoT solutions
Magic Software Enterprises Ltd. (NASDAQ and TASE: MGIC), a global provider of end-to-end integration and application development solutions, today announced the creation of a new business unit for managing global integration channel partners with a focus on rapid growth. A new executive appointment and a three-tiered structure will enable the Magic Integration Partner Program to scale up quickly to address the rapidly growing integration opportunity as a result of digital transformation, the move to the cloud and the deployment of IoT solutions.

The worldwide application integration and middleware (AIM) software market continues to grow faster than the overall infrastructure software market, with revenue on pace to surpass $27 billion in 2017, an increase of 7 percent from 2016, according to Gartner, Inc.* The Magic xpi Integration Platform acts as middleware to enable data to be shared seamlessly between eCommerce, CRM, ERP, and backend financial and manufacturing systems to improve operational efficiency and the customer experience and support data-driven projects, such as digital transformation.

The new program includes three tiers (Explorer, Gold, and Platinum) to enable partners to select the type of relationship that best matches their business model with an opportunity to select a high level of engagement, commitment and benefits to strengthen their strategy for long-term growth. The Magic Integration Partner Program is actively recruiting independent software vendors, OEM partners, system integrators, value added distributors, value added resellers, and consulting companies.

Key elements of the Magic Integration Partner Program include:

- Comprehensive training to enhance integration skills
- Joint marketing events and activities including webinars
- Professional services training
- Partner portal with easy access to tools and training materials

Stephan Romeder, with over 20 years of management experience at Magic Software, has been appointed VP of Global Business Development, to foster strategic global partnerships to expand Magic's reach in the integration market.

"Companies of all sizes, all over the world are looking to launch strategic data-driven initiatives to gain a competitive advantage," commented Stephan Romeder, VP Global Business Development at Magic Software Enterprises. "With this new global program, we are fully committed to providing our partners with integration expertise and flexible, future proof tools that will help them grow their businesses while enabling their customers to create and maintain market leadership."

For more information about becoming a Magic Partner, interested companies can visit Magic Software online.

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ and TASE: MGIC) empowers customers and partners around the globe with smarter technology that provides a multichannel user experience of enterprise logic and data.

*Gartner Press Release, "Gartner Says Application and Infrastructure Middleware Software Market Revenue Will Reach $27 Billion in 2017," March 16, 2017.