SafeDNS Creates New Paradigm of Wi-Fi Security -- The company provides the Wi-Fi industry with solutions meeting present-day demand for cyber security
Following its vision, SafeDNS has been working for years on a range of solutions for the Wi-Fi industry. Recently the company has showcased these solutions at 2 of the largest and most important series of events for the Wi-Fi industry. The main SafeDNS message to Wi-Fi industry actors is that it's high time for them to join a new security paradigm.

Now much internet traffic goes via Wi-Fi and this is an upward trend. What do manufacturers of Wi-Fi routers do about proliferating web threats? Honestly, not much. Truth be told, the manufacturers could have made Wi-Fi connection safer but they have failed end users on this point. Manufacturers simply ignore an opportunity to make their hardware more secure.

They are stuck in an internet security paradigm of 30 years ago. The Wi-Fi equipment manufacturers are blind to the fact that the paradigm has long shifted. "The entire web has become full of garbage. The web has become a digital Detroit -- if you look hard enough, you can find really compelling things there, but if you aren't really careful -- you can get mugged." This is a metaphor by Roger McNamee, a person impacting views of Bill Gates and Mark Zuckerberg. It vividly visualizes the trend.

Let us explain exactly what is wrong with Wi-Fi security. Most routers at the Premise and SOHO level lack the following: They have no means to control internet access, protect against malicious and phishing sites, block botnets, nor give alerts when security of user devices is compromised. With that in mind, can users possibly manage access to their Wi-Fi networks, ensure internet usage policy compliance, safeguard personal and corporate information, make sure their devices are not used for DDoS attacks? The obvious answer is no, users cannot.

The inbuilt sites-blocking option on most routers allows blocking only HTTP sites, yet more than 50% of websites are HTTPS. And thanks to Google, the number of HTTPS websites is growing. Nowadays, a really efficient filtering system must support both, HTTP and HTTPS filtering.

Even if there's some filtering system on a Wi-Fi router, it has no granular settings for parental control and web filtering, no customized per device filtering rules. And this happens in a world where an ordinary family of 3 people can have up to 15 devices connected to the web. Parents can't filter the internet differently for each family member. And on the home Wi-Fi router, parents want to have individual filtering settings for little kids, teenagers, and grown ups. The same is true for corporate and guest Wi-Fi networks -- there's a need for a granular multi-policy filtering which is lacking on most routers.

On some of them you can manually add websites to a block list. Most users will give up at the second hundred! There are more than 300M websites and around 1B registered domains on the internet. What router can handle that? A high quality filtering system is supposed to be based on a real-time updated categorization database with tens of millions of domains and billions of URLs in it. If the database contains cyber security-related categories which are constantly appended with emerging malware, then the filtering system can provide a layer of security - without users busying themselves with compiling lists of dangerous sites to block.

Setting up router security controls is a task for a sysadmin or a tech-savvy user, not an ordinary user who has no idea what a MAC address is. The simpler the router security controls setup, the better -- more people will deploy them to protect their Wi-Fi network users and monitor traffic usage.

Security market players who already see the paradigm shift are entering the Wi-Fi market with their secure devices offering end users most of the features mentioned above. Symantec and Bitdefender are already there with their smart Wi-Fi routers.

SafeDNS is the first to see the shift and lead the way for old-fashioned Wi-Fi equipment vendors to the new security paradigm. The company provides the manufacturers of Wi-Fi routers with an integration-ready solution allowing them to add to their equipment a set of useful features for granular multi-policy web content filtering and improve cyber security of users. A number of the Wi-Fi hardware vendors share the SafeDNS vision of the new paradigm:

- D-Link
- Dovado
- Fältcom

They have already adopted the SafeDNS solution for their Wi-Fi routers to make the internet safer for end users. These Wi-Fi equipment vendors look to the future where only the secure will survive.

If you share the vision and want to be part of the new security paradigm, get in touch with Sales.

Pricing & Availability

Wi-Fi hardware manufacturers can use the SafeDNS solutions for web content filtering and internet security for free or for a fee. To learn more about these solutions, pricing and other information, please contact SafeDNS at or call +1-800-820-2530, +1-571-421-2990 (outside US).

About the Company

SafeDNS is an Alexandria, VA company, worldwide provider of cloud-based web filtering and internet security solutions as well as threat intelligence services. In 2013, the company launched a commercial version of its web filtering service for home, educational, and corporate users. In 2014, SafeDNS released its web filtering platform for ISPs and mobile operators. The SafeDNS filtering servers are located throughout data centers in Europe, New Zealand, North and Central America. Every day the company processes over a billion queries from users of its filtering service. Now the SafeDNS products and cloud service are used in over 40 countries by more than 100 telcos, 300 partners, 4,000 organizations, tens of thousands of home users, and about one million of anonymous free users.

The top quality of the SafeDNS web filtering service has already been acknowledged by world leading test labs and publications. In February 2016, SafeDNS became Editor's Choice for Content Management & Filtering Solutions in Cyber Defense Magazine Infosec Awards. This January, PC Magazine included SafeDNS into a list of the best parental control software for 2017. This August, as well as for 2 previous years, the service was named Approved Parental Control Product by AV-Comparatives, a test lab. Learn more about us at