Could Peach Be the Next Juicy New Social Network App?
By Shirley Siluk / Data Storage Today. Updated January 11, 2016.
Peach, a new messaging/social network app recently launched by one of the founders of Vine, is being described as part-Slack, part-Twitter, part-Facebook. It's also said to be "taking the world by storm," though it's unclear just yet how many people are actually using it. In fact, there's already at least one report declaring the app "dead."
Here's what we do know at this point about Peach: the first version of the app was released Thursday by Byte Inc., the company created by Vine co-founder Dom Hofmann after he left the wildly successful looping-video startup in 2013. By Saturday, the app, which appears to be available only for iOS, was the 85th top iPhone app download in the iTunes store.
Peach's key distinction from other social messaging apps is its use of "magic words" to enable different types of user posts. Type the word "shout," for example, and you can create a post using extra-large text, while typing the word, "safari" immediately opens a Web page in that browser to allow for online searches.
Media Galore, with Privacy Concerns
Shortly after launching, the Peach app appeared to be experiencing some significant growing pains. A tweet from the company on Friday noted, "We are down at the moment." However, an update later in the day announced, "Still working through things, but the app should be a little more stable now."
Some of the early users of the Peach app include Mic News, Teen Vogue and Popular Science. And early adopters of the app have nabbed the user names of celebrities and other notables, among them Taylor Swift and U.K. Labour leader Jeremy Corbyn.
Reviews posted on iTunes included one calling Peach "the Swiss Army Knife of the Internet," thanks to the app's support for a wide range of content such as looping videos, gifs, Internet links and other types of imported media. However, another review expressed concern about how the app handled user data -- a concern echoed by Parsons School of Design professor David Carroll in a post published Saturday on Medium.
Following in the Steps of Meerkat?
Calling Peach "a honeypot for metadata" that gives the Web "the finger," Carroll's post called attention to several features of the app that could raise red flags for users. For example, Peach content doesn't appear on the Web but is enclosed by a "100-percent proprietary walled garden," he said.
BGR Media offered a follow-up assessment today, declaring that Peach, like a much-hyped live streaming app for iOS called Meerkat before it, has already died an early death even though it was just recently launched.
"Peach's download chart performance is spectacularly atrocious for a product that hit No. 1 on New York's Twitter trending topics on Friday night," the BGR article noted. "The only question is when the carcass will start to stink -- and whether the company can bag $14 million [in funding as Meerkat did] before it does."